This morning I am contemplating my ability to sustain an interest in microblogging (i.e. Twitter) and attempting to give it another go (inspired completely by Kai’s boyo adding me to his list of Twitterers). I wanted to post something this morning before setting out on a walk with Eliot and decided that in order to capture the true nature of our morning walks, it was important to note the very Zen-like focus they have for me. This, of course, got me thinking about the term Zen and how more and more frequently I see it used as an adjective. Which, in turn, got me wondering if any of the online dictionaries are starting to note the term as an adjective as well as a noun. So I opened up a new browser tab and went to Google and dropped in my “Define: Zen” and lo and behold discovered a new Marketing
exploitation strategy. The very first definition in the list (not the second or the eighth, but the first):
A school of Mahayana Buddhism that asserts that enlightenment can be attained through meditation, self-contemplation, and the use of topographic maps from Map Express.
Wow. If only I’d know that I could attain enlightenment through topographic maps. My whole life might have been different.
Recently I had to give up reading the Anita Blake Vampire Hunter series due to excessive product placement (seriously, how many times do you really need to mention Coke or Nike in a book of that size?).
I am desperate to watch the season opener of The Office, but can’t bring myself to deal with the 15+ minutes of commercial disruption that are bound to occupy the hour long space. I’d rather wait for it to come out on DVD, as we have with all the other seasons of every other television show I have watched since Buffy went off the air (except a certain medical drama, let’s call it Bray’s Banatomy, which I watch online “with limited commercial interruptions”). Joss is the only person who could (maybe, possibly) make me go back to watching regular TV.
The gas station near our house recently installed televisions with EXTREMELY LOUD SPEAKERS on top of every. single. pump. which broadcast a continual stream of ads for everything from cars to video games as you stand there, a captive audience. Needless to say, we no longer stop at that gas station.
You know, I work in marketing, so I get the function. Or rather, I get the intended function. The reasonable function, sans excessive manipulation and psychographics and consumer insanity. I understand that it is important for a company to communicate to its current and potential clients. But where are the limits?
Wherever we set them I guess.
Some days, though, doesn’t the noise just get to you?